Newcastle Brown Ale has roped 36 companies into its "band of brands" campaign and released a spot online ahead of Sunday's Super Bowl on Sunday. Droga5 New York created the ad, in which a couple rush around a house trying to mention as many of the products as possible in 30 seconds. The idea behind the campaign is to spread out the considerable cost of a Super Bowl ad among as many brands as possible.
Campaign credits
Client: New Castle Brown Ale
Agency: Droga5 New York
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Scott Bell
Senior Art Director: Dan Kenneally
Senior Copywriter: Ryan Raab
Junior Art Director: Martins Zelcs
Junior Copywriter: Bryan Stokely
Head of Design: Rich Greco
Designer: Mark Yoon
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Senior Broadcast Producer: David Cardinali
Director of Integrated Production Business Affairs: Dianne Richter
Production Business Manager: Matt Friday
Head of Interactive Production: Niklas Lindstrom
Interactive Producer: Rainy Kumar
Associate Director of Technology: Keath Chan
Technical Lead: Joachim Do
Senior Interactive Developer: Jim Alexander
Design Technologist: Phillip Pastore
Quality Assurance: Lead Cory Savary
Quality Assurance Engineer: Yadira Isaac
Junior Designer: Jeff Kardos
Global Chief Strategy Director: Jonny Bauer
Head of Strategy: Chet Gulland
Strategist: Nick Maschmeyer
Social Strategist: Rebecca Russell
Communications Strategist: Kevin Wang
Group Account Director: Dan Gonda
Account Director: Nadia Malik
Account Manager: Ashton Atlas
Project Manager: Bill Wilson
Senior Director, Portfolio Brands: Charles Van Es
Brand Director: Priscilla Dohnert
Brand Manager: Brett Steen
Production Company: CAVIAR Content
Director: Ruben Fleischer
Executive Producer: Jasper Thomlinson
Executive Producer: Luke Ricci
Line Producer: Geoff McLean
DP: Jonathan Sela
Production Designer: Craig Reynolds
Editorial: The Cutting Room
Editor: Chuck Willis
Assistant Editor: Greg Ryan
Managing Partner: Susan Willis
Executive Producer: Melissa Lubin
Sound Mixing Walter: Bianco
Finishing: Light of Day VFX
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