Newcastle Brown Ale 'Band of Brands' by Droga5 New York

Ad featuring lineup of brands heads to Super Bowl with tongue in cheek

Newcastle Brown Ale has roped 36 companies into its "band of brands" campaign and released a spot online ahead of Sunday's Super Bowl on Sunday. Droga5 New York created the ad, in which a couple rush around a house trying to mention as many of the products as possible in 30 seconds. The idea behind the campaign is to spread out the considerable cost of a Super Bowl ad among as many brands as possible.

Campaign credits

Client: New Castle Brown Ale
Agency: Droga5 New York
Creative Chairman
: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Scott Bell
Senior Art Director: Dan Kenneally
Senior Copywriter: Ryan Raab
Junior Art Director: Martins Zelcs
Junior Copywriter: Bryan Stokely
Head of Design: Rich Greco
Designer: Mark Yoon
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Senior Broadcast Producer: David Cardinali
Director of Integrated Production Business Affairs: Dianne Richter
Production Business Manager: Matt Friday
Head of Interactive Production: Niklas Lindstrom
Interactive Producer: Rainy Kumar
Associate Director of Technology: Keath Chan
Technical Lead: Joachim Do
Senior Interactive Developer: Jim Alexander
Design Technologist: Phillip Pastore
Quality Assurance: Lead Cory Savary
Quality Assurance Engineer: Yadira Isaac
Junior Designer: Jeff Kardos
Global Chief Strategy Director: Jonny Bauer
Head of Strategy: Chet Gulland
Strategist: Nick Maschmeyer
Social Strategist: Rebecca Russell
Communications Strategist: Kevin Wang
Group Account Director: Dan Gonda
Account Director: Nadia Malik
Account Manager: Ashton Atlas
Project Manager: Bill Wilson
Senior Director, Portfolio Brands: Charles Van Es
Brand Director: Priscilla Dohnert
Brand Manager: Brett Steen
Production Company: CAVIAR Content
Director: Ruben Fleischer
Executive Producer: Jasper Thomlinson
Executive Producer: Luke Ricci
Line Producer: Geoff McLean
DP: Jonathan Sela
Production Designer: Craig Reynolds
Editorial: The Cutting Room
Editor: Chuck Willis
Assistant Editor: Greg Ryan
Managing Partner: Susan Willis
Executive Producer: Melissa Lubin
Sound Mixing Walter: Bianco
Finishing: Light of Day VFX

Click the image below for Campaign's latest Super Bowl coverage.

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free