New York sports legends go to bat for victims of domestic violence

The Yankees, the Mets and the entire NY sports community took part in an advocacy campaign by Blonde+Co

Athletes from the Yankees, Mets, Liberty, Cosmos and other New York City sports teams star in a series of anti-domestic violence PSAs aimed at their fans. The 30-second digital spots from agency Blonde+Co feature Yankees manager Joe Girardi, the Knicks’ John Starks, Jeurys Familia of the Mets, the Liberty’s Kiah Stokes, the Cosmos’ Lucky Mkosana and Rangers Hall of Famer Rod Gilbert, as well as New York City Council member Melissa Mark-Viverito. They encourage viewers to wear purple in support of the cause and share photos on social media with the hashtag #NotAFan. The campaign will run on each team’s website and social accounts, on local sports networks and in taxis. OOH activations will also appear in stadiums and Times Square.

Credits

Production & Editorial
Agency
Co
President
Co-Writer & Director
Co-Writer
Co Ex-Producer
Co Ex-Producer
Creative Directors
Associate Creative Director
Editorial
Sr. Editor
Post Producer
Titles & VFX
Sound Design & Audio Mix
Digital Coordinator
Color
Company
Executive Producer
VFX Producer
Color Producer
Talent
Head Coach Cosmos
Cosmos
Yankee's coach
NY Knicks
New York Liberty
NY Rangers
Speaker of NY City Council
Body doubles/talent stand in
Crew Listing
Project Manager
Production Design
Prop Master
Art PA
Audio Recordist
Teleprompter

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