New York Bakery Company "a taste of New York" by Now

A New Yorker delivers an ode to his city while recording himself on the top of a building with his phone, in the latest ad for the New York Bakery Company.

The work was created by Now and will first air on TV on 18 May. The message is that the bakery is the only one in the UK that makes bagels the New York way, and ends with the line: "You don’t have to be in it to feel it, you just need a little taste of New York." The work was written by Juliet Kent and Clinton Harding, and directed by Ed Morris through Rattling Stick.