In doing that, we’ve always written about creative excellence in the US. But there’s never been a Campaign dedicated to the US marcoms industry. Until today.
Today’s launch of campaignlive.com marks our first steps in trying to capture all that is exciting, inspiring and informative about the business of advertising and marketing across America.
Of course the very best thing about our industry is the brilliant talent it attracts, the people. So campaignlive.com is for, about and created by those people. It's a place to showcase inspiring work, debate issues, share opinions, learn from the best in the business. And campaignlive.com will also be a place that reminds us all why we do what we do: the sheer thrill of seeing amazing ideas come to life, infect culture and grow businesses.
When we talk about creativity, we don’t just mean words and pictures, emotive and transformative as they can be. We also mean creative media thinking, creative technology solutions, creative marketing strategy. If it happens in marketing communications and it’s amazing, inspiring, provocative and effective, we want to share it.
Our US platform adds a vital piece to Campaign’s global picture. For over half a century we’ve been the (challenging and championing) voice of the UK advertising industry (campaignlive.co.uk). We’re now thriving in Asia (campaignasia.com) and India (campaignindia.in) and through partnerships have taken Campaign into the Middle East (campaignme.com) and Turkey (campaigntr.com). Together these local Campaigns are building the most powerful and inspiring global voice for the marketing communications industry.
We’ve still got a long way to go in America, but we hope you’ll help us shape our site into a vital new voice for the industry by adding your own voice through comments and articles and by sharing your work with us.