New Uber logo panned on social media

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Twitter users slammed the logo change, which Uber touted to several media outlets

Uber this week unveiled an unrecognizable logo and branding strategy, and consumers were not digging it.

The San Francisco rideshare company explained the changes in a blog post written by CEO Travis Kalanick, who personally helped to design the new logo. He said the look and feel "celebrates [Uber’s] technology, as well as the cities we serve."

The company appeared to have given several media outlets a look into its rebranding process, with sites including Wired, The Verge, Fast Company, and Mashable touting sneak peak stories on Tuesday afternoon.

Consumer outrage on Twitter came thick and fast, with an almost unanimous vote against Uber’s changes. Check out tweets below to see what people are saying.

This article first appeared on prweek.com.