New Orleans says it's "never going back" in the closet with Mardi Gras parade

The city's tourism board partnered with 360i to reveal a world without the LGBTQ community

On Fat Tuesday, the New Orleans Tourism Marketing Corporation let the good times roll—backwards. With partner agency 360i, the board staged a Mardi Gras parade put in reverse. Revelers wiped off their ornate makeup, removed their wigs and even took off their wedding bands to show what the annual celebration would look like if the LGBTQ community went back in time. Once the music stopped playing, it quickly picked up and a jubilant celebration erupted with parade marchers holding a flag that read "We Are Never Going Back." The 90-second film will be released digitally on social media and video platforms to communicate the message that the diverse city of New Orleans is "always open."

Credits

President / CEO
VP Marketing & Special Projects
Director of Communications
Agency
Chief Creative Officer
Group Creative Director
Group Creative Director
Creative Director
Creative Director
Director of Content Production
Account Director
Group Media Director
Head of Influencer Marketing
PR & Communications Manager
Communify
Creative Director / CEO
Development / Marketing Manager
Assistant Marketing Manager
Production Company
Director
Executive Producer
Producer
Director of Photography
Post Production
Editor
Ass. Editor
Executive Producer
Skoringwerks
Musical Director
Sonic Union
Mix Engineer

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