New Look rolls out web TV show targeting young women

New Look rolls out web TV show targeting young women

LONDON - New Look, the high-streetfashion retailer, is launching an interactive online TV show aimed at its target audience of young women.

The show, which will air weekly on a branded YouTube channel, launches on 18 September. It was devised by digi-tal content agency Zone, which was appointed to the brief after a pitch earlier this year.
 
The programme invites viewers to upload their own content and to comment and vote on features. It also encourages young shoppers to visit New Look stores, where filming will take place, to get involved in the shows.

New Look TV will be promoted via a presence on Facebook and Twitter, as well as in-store.

The show will be aired until Christmas, helping to drive interest in the brand in the run-up to the key shopping season.It has been executive produced by Hannah Springham, who has also worked on TV shows including Gok's Fashion Fix, Britain's Next Top Model and The Clothes Show.

New Look last week signed up Girls Aloud singer Kimberley Walsh as the face of its autumn/winter range; she replaces TV presenter Alexa Chung.

New Look's relatively low price points helped it to a 10% rise in annual earnings to £218m in the year to 28 March. Like-for-like sales rose 1.4% compared with a 3.4% fall the previous year. The business has more than 600 UK stores.

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