New festival bans money on site

The Road to Nowhere's flyer
The Road to Nowhere's flyer

A new three-day experimental festival is aiming to make "new rules" by asking visitors to bring supplies but no money to the site.

The Road to Nowhere festival will welcome 500 people to a new site near Glastonbury in Somerset from 3-5 August.

Currency cannot be used on the site. Visitors are asked to bring three days worth of food and supplies and no food or goods will be sold at the event. Guests can also build their own home - including building the furniture - within the camping village.

Creative collaborations between guests will be encouraged. The festival’s website states: "The Road To Nowhere are curators, not dictators. We aim to fuse and expand creative horizons during this unique experience."

One of the organisers - who wish to remain anonymous - told Event: "The decision to not have currency on site is a complicated one, but it’s to encourage sharing and take away the hierarchy that exists in other festivals. We’re trying to create something that’s not out there at the moment."

The organisers include festival organisers, event producers, artists, designers and fashion designers. She said: "It was just an idea between a couple of friends and it has grown beyond what we expected it to. Now it’s a group of about 40 people so it’s not about one person or one thing any more."

The idea partially evolved because there is no Glastonbury festival for 2012. "The site is in a special place which is quite a magical part of the world," said the organiser. "But it’s at a different time of year from Glastonbury and we’re not trying to be anything like Glastonbury."

The festival is a not-for-profit organisation, promising to reinvest all income generated. Indoor and outdoor stages will be set up with bands and DJs playing all night, including musical takeovers of the site by music companies like Futureboogie.

There will be an Enchanted Forest with healing and arts from London College of Spirituality, a bicycle-powered cinema, a clothes swap shop and live grafiiti workshops.

The festival encourages visitors to set up car shares using social media to find other attendees to travel with, and to take home everything they bring with them to the festival.

What do you think of the idea? To leave a comment register and let us know your thoughts.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.


Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free