New campaign by Sid Lee LA for The North Face is a movement, not an ad

"Move Mountains" is a platform first, and an ad second. The North Face and Sid Lee Los Angeles have launched an integrated campaign that includes aspiring video content to OOH and social activations aimed at celebrating the stories of adventurous, courageous and inspiring women. "Moves Mountains is meant to resonate and empower the next generations of explorers both on and off the mountain, and beyond," Kelly Quinn, account director at Sid Lee Los Angeles.

Credits

THE NORTH FACE
Head of Global Marketing
Director, Global Brand Management
Creative Director
Sr. Brand Marketing Manager
Art Director
Social Media Manager
Brand Media Manager
Director, Communications
Corporate Development and Community Giving Manager
AGENCY
Global Executive Creative Director
Executive Creative Director LA
Creative Directors
Associate Creative Directors
Copywriter
Art Director
Account Director
Account Supervisor
Strategist
Production
Global Head of Production
Senior Producer
Production Coordinator