The Kerry Group-owned brand will continue to use the 'Mattessons mmm' line, but is also introducing the strapline 'Bring out your carnivorous side'. The ad will initially support its Fridge Raiders chicken snack, but will be rolled out to include other products. The execution shows a man at a bus stop eating a bag of Fridge Raiders. Others smell them and attempt to sneak up and pinch some.
As they do, they expose their animal-like canines.
Client: Kerry Group
Creative agency: Quiet Storm
Media agency: Universal McCann London.
