New Campaign: Elle Macpherson Intimates

Lingerie range Elle Macpherson Intimates is breaking its first UK TV campaign with an execution that drew complaints when it aired in Australia.

The first shows women wearing the lingerie fighting with knives, and the second has them dancing around a man playing the piano. The campaign, by The Glue Society, originated as a press execution, but Rocket felt the photography lent itself to TV.

The ad debuts during Sky One's Nip/Tuck today (Wednesday) and runs through October. The most risque scenes will be available to view online at

In March, the Advertising Standards Authority banned an Intimates press ad after complaints that it depicted masturbation.

Client: Elle Macpherson Intimates

Ad agency: The Glue Society

Media agency: Rocket

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