New business leagues (27 January 2012)

Be the first to comment
Confused.com: Publicis will be responsible for building on the brand’s existing campaign, which features the animated mascot Cara
Confused.com: Publicis will be responsible for building on the brand’s existing campaign, which features the animated mascot Cara

Publicis London's capture of the Confused.com account, at £50 million, has propelled the agency to the top of the creative new-business league.

Each week, Campaign publishes the agency New-Business Leagues across the creative and media sectors.

The attached tables rank agencies according to how much business they bring in as well as any accounts they lose. They show the cumulative totals for new-business wins during the year, but a look back at previous weeks will give a snapshot of how agencies were doing up to that point in the year.

For a more detailed look at individual account wins, check out the account activity news feeds on Campaign and Brand Republic, or view the "New Business League" page on Brand Republic.