New Balance drops heart-pumping ad with IDENTITY and ACE for new 'Fearlessly Independent' slogan

New Balance has dropped a gritty, in-your-face ad to personify its new slogan, "Fearlessly Independent Since 1906." The star-studded video, directed by IDENTITY’s Philip Andelman and brought to life by ACE Content, showcases brand ambassadors including  shortstop Francisco Lindor, lacrosse star Paul Rabil, soccer MVP Rose Lavelle, German football player-turned-manager Jürgen Klopp, track and field world record setter Brenda Martinez and East Coast legend professional skater PJ Ladd. Set to the hair-raising beats of "Turning Heads" by indie experimental group NVDES, the spot features each athlete declaring their independence, overcoming obstacles and defining success through their unparalleled personas.

Credits

ACE Content
Founder/Executive Producer
HoP/Creative Director
Creative Director
Account Director
Producer
IDENTITY
Executive Producer
Executive Producer
Director
Dir. of Photography
Producer

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