New Adidas spot rejects a bleak, conformist view of the future

Johannes Leonardo propels young visionaries past a nightmarish dystopia of sameness

Closer to short film than ad, this spot from Johannes Leonardo is the first salvo in the Adidas Originals Spring/Summer 2016 integrated campaign. Stray dogs, burnt out cars, hazmat suits and ambient fog all feature in a thorough homage to films like "Blade Runner" and The "Terminator" series that predict doom for the human race, thanks to a crushing wave of conformity. Eight artists and thinkers ready to break onto the scene stroll casually through the hellscape, strutting inexorably toward a future unburdened by blank-eyed commuters, selfie sticks or the intentional uniformity of mass-market fashion.

Credits

General Manager
Global Senior Director Brand Communications
Global Director of Communications
Director Digital Marketing
Senior Manager Communications
Global Communications Manager
VP of Global Design
Manager Shoot & Production
Chief Creative Officer
Chief Creative Officer
Creative Director
Creative Director
Creative Director
Chief Strategy Officer
Account Director
Account Director
Account Supervisor
Head of Production
Executive Producer Film
Executive Producer Print
Producer Film
Producer Print
Senior Designer
Designer
Photographer
Post Production
Hair Stylist
Make up Artist
Photographer
Managing Agent
Post Production
Make up Artist
Casting Director
Photographer
Managing Agent
Post Production
Make up Artist
Film Production Company
Director
President / Executive Producer
Executive Producer
Producer
Director of Photography
Production Company Budapest
Executive Producer
Production Company Cape Town
Executive Producer
Producer 
Editorial
Editor
Editor
Executive Producer
Senior Producer
Producer
Assistant Editor
Visual Effects
MPC
VFX Supervisor
Head of 3D
CG Creative Director
Managing Director
Executive Producer
Producer
Color
Colorist
Producer
Motion Graphics
Graphics Artist
Executive Producer
Producer
Composer
Vocalist
Executive Producer
Music Producer
Sound Design
Sound Mix
Sound Engineer
Sound Engineer
Executive Producer
Producer
Stylist
CLM
Stylist
Assistant Stylist
Assistant Stylist

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free