AgencyTBWA\Chiat Day\Los Angeles
SectorMedia / Entertainment Brands and Television brands
TBWA\Chiat\Day LA has the perfect gift for Stars Hollow junkies
Last Friday, Netflix gave Gilmore Girls fans an entire year in the lives of their favorite characters to catch up on. For those who haven’t already consumed the four new 90-minute episodes—or plan to watch them all again—Netflix and TBWA\Chiat\Day LA have created the Binge Candle, and ingenious bit of Pinterest-level craftiness that releases season-appropriate scents. After 90 minutes, a new layer releases a different scent for the next episode—first Winter, then Spring, then Summer and Fall. There’s a limited supply of candles, and they’re only available through giveaway contests run by sites like Hello Giggles and Brit+Co.