Nescafé Originals "Swooshy Man" by Publicis London

Meet Swooshy Man, Nescafé's determined new character who strides out of his house every morning "like a legend".

Nothing gets in Swooshy Man’s way after he's had his morning cup of Nescafé, prepared at home in his own kitchen. Thirst quenched and satisfied, he strides down the street to work, hair billowing, while Whitesnake's Here I Go Again accompanies him on the soundtrack.

The tongue-in-cheek TV ad has been created to target younger coffee drinkers.