Necro-advertising: Should brands let dead celebs RIP?

An announcement that Marilyn Monroe has been resurrected by make-up brand Max Factor is the latest in a string of posthumous endorsements by stars

by Ben Bold, Marketing
Max Factor: tie up with star sees it take credit for transforming Norma Jean Baker into Marilyn Monroe.
Max Factor: tie up with star sees it take credit for transforming Norma Jean Baker into Marilyn Monroe.

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