The NEC celebrates 20% increase in trade association events

The NEC has reported that business from trade association events was up 20% from last year
The NEC has reported that business from trade association events was up 20% from last year

Business from trade association events is up 20% at The NEC on last year.

According to NEC venue sales director Richard Pegler, the venue is seeing a "real growth" in the trade association market, with trade events now accounting for bigger percentages of overall new business than ever before.

"Two new launches from trade associations in 2010, UK AD and Biogas and NACFB Commercial Finance Expo have both upped their space requirements by over 25 per cent – that’s a significant increase," said Pegler.

Another new contract win is the Royal Association of British Dairy Farmers’ (RABDF) Dairy Event and Livestock Show, which has relocated to the NEC after 34 years at its previous location.

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