AdvertiserWriters for a Progressive North Carolina
SectorGovernment / Non-profit and Political parties
Full-page print ad from agency BooneOakley calls for Election Day ouster with #HB2U campaign
North Carolina’s anti-LGBT HB2 "bathroom bill" was signed into law by Republican Governor Pat McCrory in March 2016, a move that initiated calls for boycotts of the state and strong opposition from local progressives. To "celebrate" McCrory’s 60th birthday today, a group of NC authors and songwriters ran a full-page ad in the Raleigh News & Observer calling for voters to replace him come Election Day. The ad is the first work for the nonprofit Writers for a Progressive North Carolina from Charlotte creative agency BooneOakley. In addition to the newspaper ad, the campaign is running as a banner ad on local new sites, as well as via paid Facebook placements and on social media.