AgencyBBDO New York
SectorRetail brands and Clothing stores
BBDO New York puts shooting guard up for a dare for Foot Locker
If your dream in life was to have NBA player James Harden do whatever you want, you're in luck.
After playing a game of HORSE with the Internet for Foot Locker, the Houston Rockets star will now do the Internet's bidding.
In describing the kinds of antics he'll perform, the shooting guard says "Yodel? Eat a raw onion? Wax my legs?" The video call to action says in the description to keep it clean but also be creative.
The "Play My Tweet" challenge campaign by BBDO New York goes down on Oct. 8.
A few years ago, Old Spice performed a similar stunt with its spokesmen, to much success.