Chief marketing officer, RBS Group
Chief creative officer
Senior account director
Head of art
NatWest has chosen to film its new ad in black and white in a campaign that asks viewers to hold the bank to account for its actions.
The 60-second spot edits together a collection of clips and films that demonstrate a range of personality traits, both good and bad.
The crux of the campaign is integrity, a trait the bank is keen to prove it possesses.
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