Agency creative director
NatWest is promoting its fairer banking positioning with an ad campaign. The spot, created by M&C Saatchi, features people bidding farewell in a number of situations, such as a couple waving goodbye to bad weather as they leave for somewhere hot. The ad closes with a man chucking away "new customer-only" banking offers and the endline: "Goodbye unfair banking. Hello NatWest." It will be supported by press, outdoor and digital executions. The spot was written by Thomas Smith and art directed by Darren Urquhart.
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