Nationwide Super Bowl ad: Too dark for Super Bowl?

Nationwide's dark spot sparked chatter online
Nationwide's dark spot sparked chatter online

Its reference to the death of a child provokes anger from some viewers -- and derision for its #MakeSafeHappen hashtag

Super Bowl XLIX was marked by ads starring puppies and sentimentality, but a morbid ad by Nationwide Insurance sparked viewers’ ire on Twitter. 

The spot was supposed to highlight preventable around-the-house accidents. But after alluding to the death of a child, it drew a decidedly negative response on social media.

#MakeSafeHappen briefly trended on Twitter, but in a snarky way, of course.

This article first appeared on

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