Nationwide "Later life mortgages" by VCCP

Nationwide gets real about retirement with a series of spots.

The trio of minute-long ads show members of the public as they discuss their plans for later life. While "Not a time for cruises" explores retirement as a "time to be yourself", "Guilt fairy" details one couple’s anxiety surrounding their children's inheritance.

Each will be accompanied by shorter 30-second edits, with all films launching on TV alongside press, out-of-home and video-on-demand activity and digital banners. The work is part of the bank’s "Voices nationwide" campaign, which previously saw comedians discuss their financial hardships in front of a live audience.

It was created by Aly Golani and Emma Jackson, and directed by Greta Wynn Davies through VCCP Kin. The media agency is Wavemaker.

Credits

Agency
Deputy ECD
Creative director
Creative team
Agency producer
Production manager
Production assistant
Media agency
Production company
Director/ producer
Post production VCCP Kin Post
Post production editor
Sound design
Business director
Account director
Account manager
Senior planner
Planning director