The National Trust has released its first-ever solo TV campaign. 18 Feet & Rising created the activity, which comprises two 20-second TV spots, four CITV idents, a 60-second online film and radio ads. It borrows from the National Trust’s existing "50 things to do before you’re 11 ¾" initiative and encourages children to get outside and do things such as roll down a big hill and hold a scary beast. The work was created by Alex Delaney and Anna Carpen, and directed by Liz Murphy through Nice Shirt Films. Mindshare handled media planning and buying for the first time since winning the account in March.