National Trust "125th anniversary" by Wieden & Kennedy London

The National Trust is marking its 125th anniversary with a peace-focused campaign based on the words of the conservation charity's co-founder, Octavia Hill.

The ad brings to life Hill’s rallying call from 1883. "We all want quiet. We all want beauty. We all need space," copy on screen reads, as the hectic sounds and imagery of city life are juxtaposed with the serenity of the countryside to encourage people to take a step back from the bustle of everyday life.

This marks the agency's first work for the brand since winning the account in November 2019. Launching today (Thursday), the work will run across online, social media and print. It was created by Derek Lui and Harry Ingrams, and directed by Anthony Dickenson through All Mighty Pictures. The media agency is MediaLab.

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