Namshi 'Road Trip' by Moloobhoy & Brown

Online fashion shop goes on a journey

A brand initiative for e-commerce fashion destination Namshi.com, this campaign by Dubai-based independent agency Moloobhoy & Brown positions Namshi as a young and trendy lifestyle brand for a 16- to 24-year-old fashion forward audience. The online film captures the spirit of four friends as they adventure through the region on a road trip. The film is also showing in cinemas.