MyBuilder "If homes could talk" by Wieden & Kennedy

MyBuilder's multi-million pound brand campaign follows homes as they sing a dreary rendition of Tom Jones' Delilah.

The ad shows houses, switches and the occasional sink sing about their poor condition, reaching brave new levels of annoying with the chorus: "my my my MyBuilder". It is set to launch today (13 January) during the first episode of Coronation Street since its return to ITV, alongside radio and digital activity.

It was created by Ruby Norman-Curran, Francesca Van Haverbeke and Anne-Grit Maier, and directed by Noah Harris (who worked on last year’s Christmas campaign for WWF) through Agile.

Credits

Creative agency
Executive creative directors
Account director
Account manager
Chief strategy officer
Planner
Communications planning director
TV producer
Motion graphics
Business affairs
Production company
Director
Production company producer
Editorial company
Editor
Post
Music company

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free