Museum of Contemporary Art Chicago launches first campaign in 20 years

The Museum of Contemporary Art Chicago (MCA), in partnership with the Chicago office of FCB, has kicked off its first major ad campaign in 20 years. The "Made You Look" initiative includes a series of six-second videos and digital, social, print and out-of-home ads aimed at reintroducing the museum to potential and loyal fans. In conjunction with the campaign, MCA launched its first pop-up experience called "1979: The Year That Changed Everything, which is dedicated to the work of artist Howardena Pindell. Visitors to the pop-up will experience a jump back in time, including music, art, fashion and an overall feel of 1979.

Credits

Lauren Smallwood
Abraham Ritchie
Melissa Roels
Agency
Chief Creative Officer
EVP, Head of Design
EVP, Executive Creative Director
Creative Director
Associate Creative Director
Management Director of Integrated Production Services
Executive Producer
Producer
Associate Traffic Manager
Director of Music
VP, Director of Strategic Planning
VP, Group Management Director
Account Supervisor
Production
Editor
Senior Motion Designer
Senior Producer