Mumsnet launches pregnancy tracker app

Mumsnet: launches app for mums-to-be
Mumsnet: launches app for mums-to-be

Mumsnet, the online network for parents, has launched a mobile app that helps women track every stage of their pregnancy.

The Mumsnet Pregnancy Tracker by DigitasLBi aims to show that pregnancy is not a textbook process.

The free iPhone app features a weekly calendar of medical facts and advice from other mothers. It encourages mums-to-be to share images of their bump and their experiences on an online forum.

Justine Roberts, the chief executive at Mumsnet, said: "We’ve worked in partnership with DigitasLBi to create an app which brings to life the unspoken truths and diverse experiences of pregnancy, enabling pregnant women and their partners to benefit from the wisdom of our brilliant community.

"It’s another way in which we’re trying to fulfill our mission of making parents’ lives easier."

Sergio Falletti, the technology partner at DigitasLBi, said: "Mumsnet Pregnancy Tracker brings the wisdom of the crowd to a space which is currently dominated by very sanitized, one-size-fits-all content.

"We’re excited to see parents-to-be interacting with the Mumsnet community and enjoying the depth of content it offers in a safe and convenient format."

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free