Mumsnet "Elleemae" by Grey London

Mumsnet uses a real 999 call made by a five-year-old after her mother suffered an epileptic fit in a new online campaign about teaching children how to contact the emergency services.

Grey London created the campaign, which received investment from Vodafone. The spot plays the real emergency services call made by Elleemae amid home-movie-style footage of the girl and her family.