Uber has appointed MullenLowe London to deliver a driver recruitment campaign.
MullenLowe London won the brief – with activity to launch next year – after a competitive pitch that included VCCP and The & Partnership. The process was run through Creativebrief.
The appointment follows Uber’s online campaign earlier this year to share its safety features.
Irina Kondrashova, head of UK strategy at Uber, said: "Behind the simplicity of the Uber experience lies a complex business with a diverse set of challenges.
"We were looking for a partner that could deeply understand our audience and business, and translate that understanding into a simple yet powerful creative message. We’ve found that partner in MullenLowe."
Phil Rumbol, executive partner at MullenLowe, said: "Credit to the Uber team for helping us get our heads inside their business in double-quick time.
"It’s been a great process and we’re really looking forward to working with Uber at such an exciting time for the company."