MTV Networks International appoints Bakish president

LONDON - Bob Bakish has been appointed to the newly created role of president at MTV Networks International, reporting to Bill Roedy, the vice-chairman of MTV Networks.

Bakish is currently Viacom's executive vice-president for operations and Viacom Enterprises, and was previously executive vice-president of operations for the former Viacom Incorporated.

Prior to that, he was executive vice-president and chief operating officer of MTV Networks advertising sales, leading ad sales strategy development.
As president, Bakish will take on day-to-day management responsibility for MTVNI, including the local and regional operations across Europe, Latin America and Asia-Pacific, as well as international functions and business units.

Reporting to Bakish, will be the managing directors of the key regions and MTVNI chief operating officer Alex Ferrari, who will continue in his current role.

Roedy said: "Bob's smart strategic skills and long history with the company will be invaluable to MTVNI as we advance our aggressive plans for driving growth and operating performance. Leveraging his extensive experience in managing complex ad sales operations also will be critical to shaping the next phase of growth for our biggest revenue stream -- particularly in the digital arena."

Philippe Dauman, Viacom chief executive, said: "Bob's move from Viacom to MTVNI reflects the importance of reaping the benefits of our leading brand positions around the world as one of Viacom's key growth opportunities."

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