Influence stands atop the new world of digital communications. To help clients master the capability, MSLGROUP, in conjunction with Publicis Communications and Publicis Media, has launched Conversation2Commerce, an influence-to-impact performance platform to better deliver the true potential of influence in marketing and reputation at scale.
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.