Mr President lands Body Shop's global business

The Body Shop: appointment
The Body Shop: appointment

The Body Shop International has named Mr President as its retained global creative agency.

Mr President will be tasked with global strategic and creative projects, with the aim of communicating The Body Shop’s socially responsible message.

The agency was appointed without a pitch. Mr President had an existing relationship with the L’Oréal-owned company in the UK but was asked to take on a wider brief after creating campaigns such as "royal home video" for Mother’s Day, which was shot by the artist Alison Jackson.

Claire Hynes, the managing partner at Mr President, said: "We’ve been tasked with helping The Body Shop transform from a brand you remember to one that you believe in and admire today.

"It’s a dream of a brief and a real honour to work with The Body Shop team on bringing the bold attitude back to this much-loved brand."

This is the first time that The Body Shop has appointed a global creative agency.

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