Mr. Clean gets a little dirty in Super Bowl debut

Leo Burnett Toronto transforms the musty mascot into a sex object.

Bald is beautiful in the debut Super Bowl ad for Mr. Clean. The P&G-owned brand will run a 30-second spot from Leo Burnett Toronto during the 3rd quarter of the game. A life-sized CGI Mr. Clean scrubs and sprays his way around a house, to the delight of a spectating housewife, before morphing into her schlubby yet irresistible husband. The agency tapped data showing that couples who share chores are happier than those who don’t to create the egalitarian message of the spot. Denver Broncos outside linebacker DeMarcus Ware will also appear as part of a larger campaign as Mr. Clean’s "Most Clean Player."


Advertiser/ Client
Media Company
Chief Creative Officer
Creative Director
Art Director
Agency Producer
Business Lead/ VP Group Account Director
Assistant Account Executive
Senior Planner
Production Company
Executive Producer
Line Producer
Production Company
Executive Producer
Editing Company
Assistant Editor
Partner/Executive Producer
Music House
Music & Audio Director/Producer
Chief Audio Engineer
Executive Producer
Flame Artist
Flame Artist
Flame Assistant
Executive Producer
Animation Director
VFX Supervisor
Executive Producer
Colour Assistant
Colour Producer
Colour Coordination