AdvertiserProcter & Gamble
AgencyLeo Burnett, Toronto
Leo Burnett Toronto transforms the musty mascot into a sex object.
Bald is beautiful in the debut Super Bowl ad for Mr. Clean. The P&G-owned brand will run a 30-second spot from Leo Burnett Toronto during the 3rd quarter of the game. A life-sized CGI Mr. Clean scrubs and sprays his way around a house, to the delight of a spectating housewife, before morphing into her schlubby yet irresistible husband. The agency tapped data showing that couples who share chores are happier than those who don’t to create the egalitarian message of the spot. Denver Broncos outside linebacker DeMarcus Ware will also appear as part of a larger campaign as Mr. Clean’s "Most Clean Player."