Movers & Shakers: Pepsi, Duolingo, Ogilvy, VMLY&R and more

Movers & Shakers: Pepsi, Duolingo, Ogilvy, VMLY&R and more

This week’s agency news, people on the move and brand buzz.

In the Pitch Room

The Salvation Army picked Barkley as its lead agency for its thrift stores and adult rehabilitation centers. The agency is working on a campaign to promote shopping and donating at Salvation Army thrift stores, which is expected to launch in the fall.

General Mills named VCCP its international AOR for the Old El Paso brand. The agency’s first global campaign will kick off in January.

Industry News

Metaverse advertising agency Luna Market, responsible for making popular NFTs,rebranded as Insomnia Labs to avoid confusion with stablecoin Luna.

Trailer Park Group acquired video production company Dark Burn to produce video game trailers.

Canvas Worldwide partnered with TransUnion to combine the media agency’s clients with the credit reporting company's capabilities in machine learning and automation.

M&C Saatchi launched a new in-house consultancy, Micro Agency and appointedformer Yes Agency general manager David Sutherland to lead it.

Omnicom Advertising Collective launched LevelUp OAC, a gaming initiative that works with Omnicomagencies The Marketing Arm and GSD&M.

​​On the Move

EssenceMediacom appointed Jill Kelly U.S. CEO.

Dentsu Creative appointed Pedro Pérez CCO in its Chicago office.

Wunderman Thompson North America picked up McCann vet Tom Murphy as CCO.

Vivaldi hired Michael Monheim as partner, media and entertainment.

Agriculture company Indigo Ag hired Victoria Godfrey as CMO.

Ogilvy appointed Matthew Curry global creative lead for IBM.

VMLY&R hired Andrea Ring as its global chief strategy officer.

Digital experience design agency Handsome appointed Nicholas Kim chief strategy officer.

Engine Digital hired Steven Chabot as managing director and Brian Wong as strategy director, business design in the digital consultancy’s Toronto office.

Regina Chung Loy returned to DDB Worldwide as senior director, global marketing and communications.

Data onboarding platform LiveRamp promoted Travis Clinger to SVP, addressability and activations.

Definition 6 hired former Home Depot director Laura Schneider as SVP, group account director.

FuboTV appointed Lynette Kaylor as SVP, advertising sales.

Design and fabrication shop Pink Sparrow hired Cathryn Garcia-Menocal as its design director.

Blue Chip promoted seven employees, including Sonja Leskinen to VP of business intelligence and strategy and Bradley Slavick to director of client leadership.

Blis appointed David Asch VP of programmatic partnerships and Jonathan Alt regional VP Midwest and West in the U.S.

NGL Collective named Vanessa Vigil chief brand officer as the group merged with English-language Latino media company Mitú.

Maria Carretero joined post-production company Assembly as senior colorist.

For Good

TaskUs, Teleperformance and Together Labs have pledged to adopt The Oasis Consortium’s user safety standards, a framework of ethical standards for platforms to abide by on the metaverse and in Web3 environments.

Brand Buzz

Duolingo partnered with HBO to create a challenge based on the fictional language Valyrian in Game of Thrones. Whoever earns the highest score practicing the language will win an actual sword.

Ahead of the NFL season, Pepsi unveiled a 55’ 4K LED TV screen with a built-in fridge that holds 16 cans. It’s designed for football fans who don’t want to choose between watching a game and getting up for a drink.

Blink Fitness is hypnotizing gym-goers who are less than enthusiastic about working out. Starting in September, members and non-members alike can sign up for hypnosis virtually or in Blink’s Park Slope location in Brooklyn, New York.

Miller High Life created a dive bar flavored ice cream with peanut, tobacco smoke, dark chocolate and gooey caramel swirl flavors that evoke the “distinct sticky dive bar floor feeling only the real ones know.” It’s infused with High Life to give it a 5% ABV.

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