Movers & Shakers: Little Caesar’s, Publicis Media, Miller Lite, Meta and more

Movers & Shakers: Little Caesar’s, Publicis Media, Miller Lite, Meta and more

This week’s agency news, people on the move and brand buzz.

In the Pitch Room

UM was named media agency of record for Upwork.

Method1 was named agency of record for Heaven Hill’s Lunazul Tequila brand.

Trojan hired Via Agency for its U.S. creative account.

Industry News

Fandom launched a creator recognition and accreditation program.

Indie agency Zulu Alpha Kilo revealed a media buying unit called Zulumatic.

GS&P introduced a director-in-residence program in partnership with Free The Work.

Publicis Groupe launched CitrusAd by Epsilon, a self-serve retail media platform that manages on-site and off-site campaigns.

​​On the Move

Publicis Media hired a slate of Web 3 leadership: Jessica Berger joined as VP of innovation; Jeremy Cohen came on board as head of Web3 investment, Katie Hudson was appointed managing director of Futurescapes, and Chris Outram took on the role of head of the blockchain.

Ben Tauber joined creative and strategic company Science Magic Inc. as president of its U.S. business.

VMLY&R COMMERCE expanded its U.S. executive leadership team, appointing Michelle Baumann as chief strategy officer, Jacquelyn Baker as chief commerce experience officer and Curt Munk as chief innovation officer, a newly created position.  

Tagger Media appointed Kim Garcia as a chief marketing officer.

Duncan Smith joined Journey Further as U.S. CEO, as the agency opens an office in New York.

Badger Agency appointed Kristen Murphy and Matthew Scott as creative directors.

Merkle B2B named Roland Deal as its new CEO of the Americas.

Pooja Dindigal has joined digital agency Dept as its first global impact manager to support sustainability, impact and DE&I initiatives.

We Are Social promoted U.K. CEO Jim Coleman toregional lead for North America and the U.K., and SVP, Plus Company, alongside his existing responsibilities as part of a new global management structure.

Brand Buzz

Little Caesars is now the official pizza sponsor of the NFL

Ahead of Father’s Day, Miller Lite haslaunched a beer registry for expecting dads that includes 21-year security ‘Beer Bond’ that they can redeem for pilsners in 2043.

PetSmart and Deutsch LA are celebrating pet dads by releasing a limited edition father’s day “drop” of greeting cards printed on poop bags this Father’s Day. 

Waze announced a three-year partnership with Tour de France as its official traffic manager.

Wrangler is the official denim sponsor of Lollapalooza Chicago and Berlin and the Austin City Limits music festivals

Iceland-based Reyka Vodka is encouraging people in the U.S. to take off the summer solstice for a sólarfrí, or “sun vacation.” 

Pinterest and Tastemade launched a global partnership to scale creators, content and live streaming.

For Good

Meta is teaming up with the National LGBT Chamber of Commerce to create tutorials and videos that help certify LGBT-owned businesses

Publicis Media announced the recipients of its Inclusion Investment Fund, an initiative from its Once & For All Coalition to invest $25 million in diverse content owners through APX Content Ventures.

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