Movers & Shakers: Chewy, Twitch, 72andSunny, Audible and more

Movers & Shakers: Chewy, Twitch, 72andSunny, Audible and more

This week’s agency news, people on the move and brand buzz.

In the Pitch Room

Sonos named 72andSunny its global creative AOR.

Agency News

Media and marketing agency Beacon Media Group has partnered with creative agency Flint and Steel to expand client services.

Jack Morton launched a brand sponsorship consulting practice called Jack 39.

On the move

Campbell Ewald promoted Kari Shimmel to CEO. 

Design firm Ideo appointed Derek Robson CEO.

DE&I trade organization BRIDGE filled new board member positions with additions of Elise James-DeCruise, chief equity officer at TheAd Council; Emile Khader, SVP marketing strategy, chief of staff to global CMO at Condé Nast; Michele Laven, chief human resources officer and chief diversity officer at iHeartMedia; Deborah Yeh, global chief purpose officer and CMO at Sephora Americas, and others.

Social marketing and branding agency The Social Lights hired Ali Olson as VP of operations, a new role.

Independent creative shop Zulu Alpha Kilo picked up Erica Shalinsky, former BBDO New York VP, strategy director, as executive strategy director of its Vancouver office.

Giant Spoon hired Darrell Jursa as its first EVP of platforms and data and Noel Cottrell as partner, creative chair, and promoted Ian Grody to chief creative officer.

Good-Loop appointed Marisa Thomas as chief marketing officer. 

Hospitality engagement platform Union brought on Layne Cox as chief marketing officer.

Audible appointed Susan Jurevics chief brand and international officer and James Finn head of global brand and content marketing.

FIG named Victoria Bennett executive director, production, and Tan Erginay and Curtis Caja were named associate creative directors.

The Basement hired Lizzy Morehouse as manager, integrated planner and Mallory Doyel and Liz Palmer as senior account executives.

Constellation recruited Joe Zawadzki as advisor.

Milwaukee-based Hanson Dodge picked up Maggie Pope as associate media director.

For Good

Chewy invited pet owners to write a letter detailing what their furry friends want for the holidays. In addition to sending gifts to well-behaved pets, Chewy will donate one pound of food to one of their non-profit partners for every letter submitted, up to 15,000 pounds until December 15.

Empower announced 72-hour flash sales of its retro tote bag collection celebrating old trends such as planking, the Harlem shake and the ice bucket challenge. All proceeds go to charities associated with the trends, including Action For Healthy Kids, Harlem Education Activities Fund, Dress for Success, ALS Association and Feeding America.

Brand Buzz

Twitch announced the return of POG Picks, an interactive live shopping game show. On Dec. 10 at 9pm ET, U.S. streamers will act as hosts showcasing products from brand sponsors including Doritos and Bulldog Skincare as viewers compete in gaming challenges, mini-games or polls to win the products. 

Domino’s rolled out a fleet of 800 Chevy Bolt electric vehicles as part of its commitment to reach net-zero carbon emissions by 2050.

Adventurous chefs who mess up a meal between Dec. 1 and Dec. 24 can email a photo of their failed dish to Pizza Hut for a chance to receive a free Triple Treat Box – Pizza Hut’s limited-edition holiday offering that includes pizzas, bread sticks and cinnamon rolls.

Burger King air dropped 65,000 codes for free Whopper sandwiches on Wednesday (Nov. 30) in Times Square and on social media platforms to celebrate the sandwich’s 65th birthday.


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