Mountain Dew creates NBA All-Star pop-up with Kevin Hart

Mountain Dew, the PepsiCo-owned soft drink, hosted a courtside pop-up with comedian Kevin Hart during the NBA All-Star 2018 in Los Angeles yesterday.

The "Courtside studios" had a live stage fronted with Hart serving as the "master of courtside" and SafeWord host Terrence J and comedian King Bach.

There were also appearances and interviews with a number of athletes including Russell Westbrook, Kyrie Irving and Bradley Beal.

DJ Steph Floss and Mick provided the music, and fans were able to win clothing by StockX or join in with games.

The activation is part of a one-year partnership between Hart and MTN Dew Kickstart, the caffeinated drink.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free