Motorola's "Choose Choice" campaign touts the almost limitless design options of its new Moto Maker website, which allows consumers to design a Moto X smartphone to their exact specifications.
The campaign, by Droga5 New York, includes 30- and 60-second spots that will run on TV, online, in movie theaters and on social media websites in the United States, U.K., Germany, France and Mexico.
Campaign credits
Client: Motorola
Global brand director: Barry Smyth
Brand marketing managers: Katie Cowan, Magno Herran
Agency: Droga5 NY
Creative chairman: David Droga
Chief creative officer: Ted Royer
Executive creative director: Neil Heymann
Senior art director: Andrew Wilcox
Senior copywriter: Lincoln Boehm
Chief creation officer: Sally-Ann Dale
Head of broadcast production: Ben Davies
Senior broadcast producer: David Cardinali
Global chief strategy officer: Jonny Bauer
Senior brand strategist: Zach Cohn
Group brand strategy director: David Gonzales
Global business director: Bryan Yasko
Account director: Ben D’Entremont
Account manager: Stephanie Thiel
Production company: Reset Content
Director: Vesa Manninen
DP: Chris Mably
Managing director: Dave Morrison
Executive producer: Jeff McDougall
Head of production: Amanda Clune
Line producer: Ayelet Weinerman
Editorial: Whitehouse Post
Editor: Shane Reid
Assistant editor: Devon Bradbury
Executive producer: Lauren Hertzberg
Producer: Nick Crane
Post production: Method NY
General manager: Stuart Robinson
Post production producer: Carlos Herrera
Visual effects supervisor: Alvin Cruz
Color: Company 3
Colorist: Tim Masik
Producer: Rochelle Brown
Music: MassiveMusic North America
Executive producer: Keith Haluska
Creative director: Elijah B Torn
Sound: Sound Lounge
Mixer: Tom Jucarone
