A motocross star gets a tattoo made from his Indian Motorcycle

Team One turns burnout into bespoke ink in latest campaign.

Bikers are known for being overly attached to their machines. But Indian Motorcycle is making sure that relationship is more than skin deep, creating a special tattoo ink for freestyle motocross athlete Carey Hart made from his own bike’s burnout. Public Groupe’s Team One partnered with "Inked Magazine" to create a 90-second digital spot and an advertorial spread in the July/August issue.