Mother taps Craigie Atherton for chief production officer

Mother has appointed Matt Craigie Atherton to join the agency's leadership team in the newly-created role of chief production officer.

He will help keep the agency ahead of the pace on production developments, focusing on craft.

Craigie Atherton joins in September, and comes from Adam & Eve/DDB, where he was head of integrated production.

He joined the agency in 2009, when it was known as Adam & Eve. Before this he worked at CHI & Partners and Blink Productions. Atherton has also worked at Grey and TBWA\Media Arts Lab on a freelance basis.

Katie Mackay, head of strategy at Mother, said: "We've had our eye on Matt and the work he's been part of for a while. He leads his teams to deliver brilliantly modern entertainment ideas in all their guises. He’s a very welcome addition to our family."

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