Mother promotes Balarins to ECDs

Ana and Hermeti Balarin
Ana and Hermeti Balarin

Mother London has pro­moted its husband-and-wife creative team, Hermeti and Ana Balarin, to executive creative directors.

They will take charge of Mother’s creative department from today (4 June) and report to the agency’s partners.

The duo join Mother’s management team alongside Sara Tate, the managing director, and Chris Gallery and Katie Mackay, the joint heads of strategy.

This is the first time that Mother has appointed ex­ecutive creative directors in London.

Until now, the department has been run by the founders and creative partners Robert Saville and Mark Waites, and by the former creative partner Stephen Butler between 2010 and 2013. Butler left to join TBWA\Chiat\Day.

Saville said: "This is a big deal for Mother London. Handing creative leadership to a new generation is not something Mark and I do lightly. In Ana and Hermeti, that decision is a no-brainer; they have it all."

Waites added: "There’s a long list of creatives who have started their careers as a placement at Mother and now run their own shops. We’re very proud to add to that list."

The Balarins, who moved from Brazil to join Mother on placement in January 2007, added: "We humbly accept the honour of leading Mother’s legendary creative output through its next era."

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