Mother L.A. re-imagines the joy of cycling for Rapha's latest ad

It’s been 15 years since Rapha opened its first store in East London, England. Now, the brand is celebrating its heritage and how far it’s come with "Riding is the Answer" -- a new campaign that juxtaposes the daily ills of city life with the unmistakable feeling of recalibration and balance you get from a simple ride with your friends. Outlining the brief, Sarah Clark, Rapha’s chief marketing officer, told Mother L.A., "we want more people to come to church, without having to turn it into a disco."


The latest work, news, advice, comment and analysis, sent to you every day

register free