Mother, AMV BBDO and Wieden & Kennedy carry UK hopes in Titanium Lions

Mother, AMV BBDO and Wieden & Kennedy carry UK hopes in Titanium Lions

KFC's "FCK", the ad from Mother London apologising for the chain's chicken shortage, is one of four UK entries shortlisted for the Titanium Lions - the category recognising game-changers in brand communications.

Two of the others are for Abbott Mead Vickers BBDO: "Trash Isles", for Plastic Oceans and Lad Bible – which has already picked up the Design Grand Prix – and "Blood normal", for Libresse/Bodyform.

The latter campaign, the first to depict real period blood, won the Grand Prix at the Marketing Society Excellence Awards last week. It is also nominated in Glass Lions, one of the other three shortlists announced today, which recognises ideas that drive social change. "Trash Isles" is also shortlisted for the Sustainable Development Goals Lions.

Nike campaign "Nothing beats a Londoner", by Wieden & Kennedy London, is the UK’s fourth nomination in Titanium, despite the campaign having been pulled due to a legal dispute over the use of the term "LDNR".

In SDG, there are five other UK entries shortlisted: Adam & Eve/DDB, for CALM; J Walter Thompson, for Shell; The Corner, for Jigsaw; Now, for the Women’s Equality Party; and Tesco, for its "Tampon Tax Off" campaign.

That campaign, also shortlisted in Glass Lions, was created by Bartle Bogle Hegarty London, which was prevented from doing its own entry by Publicis Groupe’s withdrawal from the awards.

The UK’s only nomination in the fourth category, Creative Effectiveness, is for Adam & Eve/DDB for John Lewis campaign "Buster the Boxer", which was shortlisted for long-term creative effectiveness.

US entrants were shortlisted 55 times across the four categories, with BBDO New York, McCann New York and Droga5 New York the most successful with four each.

McCann’s "Fearless girl", last year’s big winner with four Grands Prix, shows no signs of going away: it is shortlisted twice in Creative Effectiveness and once in SDG.

Other campaigns to make the Titanium shortlist include Burger King’s "Whopper Neutrality", by David Miami, and "Scary clown night", by Lola MullenLowe Madrid; KFC’s "11 herbs and spices", by Wieden & Kennedy Portland; and Spotify’s "I’m with the banned".

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