"When your phone dies, God knows what can happen" claims mobile phone accessory maker Mophie in its first Super Bowl ad.
The ad, created by Deutsch LA, shows an apocalyptic world with hurricanes in Nebraska, flying pigs and dogs walking people. The ad implies it's all because a deity's cell phone is about to die.
Mophie accessories allow mobile phone charging on the go, and the brand hopes to make a touchdown in name recognition with this thirty second spot.
Mophie is launching a promotional sweepstakes that will pay out $1 million in products if the game goes into overtime.
Campaign credits
Client: Mophie, Inc.
Agency: Deutsch LA
CEO: Daniel Huang
COO: Shawn Dougherty
VP of Marketing: Ross Howe
Marketing Manager, Media: Kevin Malinowski
Associate Director of Brand Marketing: Mike Iwamasa
Associate Creative Director: Jon Bradley
Director of e-Commerce: Elizabeth Krause
CEO, North America: Mike Sheldon
Chief Creative Officer, North America: Pete Favat?
President, Deutsch LA: Kim Getty
EVP, Executive Creative Director: Matt O'Rourke
EVP, Executive Creative Director: Daniel Chu
SVP, Creative Director: Gordy Sang
SVP, Creative Director: Brian Siedband
Partner, Director of Integrated Production: Vic Palumbo
SVP, Executive Producer: Rachel Seitel
Associate Producer: Justin Polk
SVP, Account Director: Helen Murray
Account Director: Emily Connelly
Account Executive: Sasha Rawji
SVP, Director of Integrated Business Affairs: Abilino P. Guillermo
Group Director, Integrated Business Affairs: Gabriela Farias
Director of Broadcast Traffic: Carie Bonillo
Sr. Broadcast Traffic Manager: Gus Mejia
Broadcast Traffic/Talent Coordinator: Anna Brito
Group Planning Director: Mitch Polatin
Account Planner: Adam Rachlitz
Director, Concept Production: Suzanne Polverino
Senior Concept Producer: Samantha Barbera
Production Company: Biscuit Filmworks
Director: Christopher Riggert
Director of Photography: Tim Hudson
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Line Producer: Karen O'Brien
Head of Production: Rachel Glaub
Editorial House: Rock Paper Scissors
Editor: Grant Surmi
Assistant Editor: Arielle Zakowski
Producer: Christina Matracia
Executive Producer: Angela Dorian
VFX/Color: a52
VFX Supervisor: Jesse Monsour
CG Lead: Andrew Romatz
Color: Paul Yacono
Producer: Zach Wakefield
Graphic Company (End Logo): Steelhead
EVP, Design Director: Nathan Iverson
Executive Producer, Video and Motion Design: Ted Markovic
Broadcast Motion Design Director: Jason Porter
Post Producer: Aniela Sidorksa
3D Artist: Jeremiah Dapkey
Senior Digital Designer: Erin Burrell
Original Music: human
Sound Design: Barking Owl
Sound Designer: Michael Anastasi
Creative Director: Kelly Bayett
Head of Production: Whitney Fromholtz
Sound Mix: Lime Studios
Mixer: Rohan Young
Producer: Susie Boyajan