Moneysupermarket.com "Colin" by Mother

Moneysupermarket.com's "epic strut" was a monster that struck a chord with the public in a way unmatched by any other ad this year.

So you can understand why Mother would be reluctant to stray from the winning formula. Consequently, the follow-up spot also features a working man inspired to perform a sexy dance – this time to Liberty X’s Just A Little – because he has saved money on the site. Despite being a near-carbon copy of "epic strut", the new ad has plenty of charm of its own and Mother has sensibly done away with the gratuitous celebrity cameo at the end. It was directed by Noam Murro through Biscuit Filmworks.

Credits

Creative agency
Director
Production company
Producer
Director of photography
Editor
Post-production

Featured in this story

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free