Mondelez's Bonin Bough on driving innovation in large organizations

by Campaign staff October 08, 2014

VP of global media and consumer engagement at Mondelez discusses his fears as a marketer and how he overcomes them

NEW YORK — Speaking to Campaign US, Bonin Bough, VP of global media and consumer engagement at Mondelez International, discussed how organizations can systematically drive innovation and attract talent.

Following his "Fearless" panel at the event, Bough discussed his fears as a marketer and the opportunity for clients and agencies to "reinvisionize" their relationship.