Mondelez hires McGarrybowen for Sour Patch Kids

Sour Patch Kids: McGarrybowen London picks up creative account
Sour Patch Kids: McGarrybowen London picks up creative account

Mondelez has expanded its relationship with McGarrybowen London by awarding the shop the creative account for Sour Patch Kids, the confectionery brand.

This is the third Mondelez brand Mcgarrybowen has secured after it won Tassimo and Toblerone in 2013.

The agency will work with sister agency Carat to support the brand in the UK.

Mother London also had an informal conversation with Mondelez about the brand, but it did not go through to pitch stage.

Rick Hirst, the chief executive of Mcgarrybowen London said: "We’re really proud of this win, which is testament to the great work the team has done for Mondelez over the last couple of years."

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